CNH Tours - Cultural and Natural Heritage Tours Galapagos
Saturday January 31, 2015
30 second spot during the Super Bowl today
(This article has been copy pasted from the Wall Street Jounal- Galapagos is of course the most famous Ecuadorean visitor destination - but this small country is suprisingly very rich and diverse).
On Sunday (today!) Ecuador plans to make its debut in the big leagues during the Super Bowl XLIX halftime show. The South American nation with nearly 16 million citizens plans to use the widely-watched American football game to promote tourism.
In a 30-second regional Super Bowl advertisement, costing $3.8 million, Ecuador will run a spot called, “All you need is Ecuador.” The ad aims to entice American tourists with images that highlight the country’s Pacific Ocean coast, its Andes Mountains, the Amazon rainforest and the iconic Galapagos Islands.
The U.S. is already the second-largest source of tourism for Ecuador after Colombia. Last year about 259,000 Americans traveled to Ecuador.
“Advertising during the Super Bowl means we dare to dream big,” Ecuador’s Tourism Minister, Sandra Naranjo, said. And if the ministry’s dreams come true, the 30-second ad will trigger a 10% jump in tourism from the US.
Even a much smaller boost would justify the outlay, though. According to the tourism ministry, with even just a 1% gain in the number of U.S tourists to Ecuador, the country will cover the cost of the Super Bowl advertisement.
The ad will run in New York, Seattle, San Francisco, Los Angeles, Dallas, Houston, Denver, Atlanta, Miami, Chicago, Boston, Philadelphia, New Jersey and Washington.